Background
I specialize in translating the brand DNA of direct-to-consumer companies into initiatives that drive profitability and build community.
I also launched Santo, a direct-to-consumer art brand that creates and releases exclusive fine art print series. Self-funded with only me and my co-founder behind the business, Santo’s first quarter surpassed $400k in revenue with collectors in 25 countries.
Over the years, I’ve developed a multi-hyphenate skillset that allows me to effectively take data-driven ideas from conception to execution. By pairing my eCommerce management experience with my design capabilities, I’ve managed full-stack development teams to bring digital growth initiatives to life for brands like Frankies Bikinis, Curateur, Le Marké and many others.
As a woman of color, I am passionate about uplifting marginalized communities and frequently volunteer my gifts to support projects that I believe in.
Website optimization
DTC marketing
Data & Analytics
Market Research
External Partner & Vendor Management
3rd Party Logistics
Visual Identity
Brand Positioning
Wireframing & Prototyping
UX/UI Design
Campaign Creation
Digital Product Development
Redesigns & Migrations
3rd Party Integrations
Roadmapping & Prioritization
Site Auditing & Testing
Customer Journey Mapping
I’ve been able to work with some amazing partners and brands, including:
In 2020, I founded Santo, a direct-to-consumer modern art brand that creates and launches exclusive fine art print series. Just a few months after launching, Santo had collectors in over 25 countries and an official collaboration with Mercedes-Benz.
SEE HOW I DID IT!Founding An Art Brand For Today's Culture
Strategy, Positioning, Identity, UX/UI Design, Full Stack Development
VIEW CASE STUDYA bold new look and online destination for the production company behind iconic music videos
Strategy, Positioning, Identity, UX/UI Design, Full Stack Development
VIEW CASE STUDYA new and effective shopping experience for the cult-favorite swimwear brand
eCommerce Strategy, UX/UI Design, Full Stack Development
VIEW CASE STUDYDesigning an online subscription for the sustainable kitchen favorite
eCommerce Strategy, UX/UI Design, Shopify Plus
VIEW CASE STUDYSo lucky to have been featured by some amazing people & publications.